Employer drops
DTC retail fills void
Medicare bridge
All channels
The obesity-drug value chain: from employer coverage to DTC channels to Medicare
Patient demand routes through access channels; volume and margin land with the brand owners while retailers take a thin cut and independents drain.
patients
GLP-1 access
employer coverage
dropping
DTC retail programs
Costco · Sesame
Walmart
CVS NovoCare
Amazon Pharmacy
cash prices · fills access void
Medicare bridge
reported · senior access
brand owners
LLY · Novo
own the molecule
high-margin
volume accretes
to the maker
retailer channel
thin cut
membership fee
thin retail cut
independents
lose volume
fragmentation risk
brand owner margin
retailer thin cut
independents drain