AXON paused (Q2 2026)
AXON re-accelerating
AXON model improvement gates AppLovin's e-commerce take rate
compute + engineering
100% into AXON
AXON model
ad-spend allocation
improvement paused
re-accelerating
advertiser ROI follows AXON allocation efficiency
spend efficiency
flattens
revenue below
guidance
demand at all-time high
Ads Manager opens
self-serve, June 2026
take rate expands
e-commerce
Q4 holiday ramp
guided, not yet realized