Quality subs
Promo subs
How the Peacock promotion flows from subscriber acquisition through the streaming P&L into a possible valuation re-rating
Acquisition gate
membership · NBC Shop
no price cut · test tiers
48M subs
Mix
Quality-subs mix branch
full-price retail subs
low churn · ARPU up
Promo-subs mix branch
low-ARPU promo subs
high churn · subsidized
Streaming P&L path
revenue ~$1.9B
+ adj EBITDA
loss zone
feeds consolidated adj EBITDA
Re-rating outcome
durable streaming profit
re-rate toward analyst PT
Negative branch
keeps discount
promo costs · churn
broadband -167K